Archive for June, 2019

The Malboro Man back with a vengeance

June.4. 2019

Back in the day, the Marlboro Man was everywhere, on the big and silver screens.

He was the definition of the great macho man, the original hunk, the outdoorsman, the rugged cowboy—sitting by a stream or riding his horse.

All the while peddling to us his drug of choice, the cigarette.

Absent from view, of course, in all these great commercials—the emphysema machines, the black lungs, the wheezing.

If you watch TV these days, it would seem that the new drug peddlers of our time have learned a lesson or two from the Marlboro Man.

These days, if you have a new (and expensive) drug to peddle, you must always present that same idyllic existence.

In countless TV ads, beautiful people living the dream life, strolling on a sunlit beach, playing ball with their kids. having a BBQ in the backyard, casting a line into the big blue ocean.

All the while, peddling that drug of choice.

Absent from this idyllic existence, of course, the nefarious side effects, the equivalent emphysema machines, the equivalent black lungs…

It’s all part of the great American pharmaceutical life cycle.

First, the big rollout with much fanfare, many ads, (and many incentives for physicians to push the drug onto unsuspecting patients).

Second, the bumper crop of profits.

Third, stocks of the drug company go through the roof.

Fourth, negative side effects from the drug begin to manifest themselves among the populace.

Fifth, the independent studies.

Sixth, predatory lawyers get into the act.

Seventh, the TV ads with many 800 numbers to call if you think you are a victim (and you don’t have to pay unless you get a payout!)

Eighth, the drug company files for bankruptcy (while laughing all the way to the bank.)

Ninth, everyone lives happily ever after, except the poor victim who’s strapped to his emphysema machine (or equivalent).